Geo-Targeted SEO pages can be very effective when potential users would type in a keyword along with a geography (city or zip).   For example, many users would type “New York Pizza” or “14410 Pizza”.   The particular user doesn’t care who is number one for the general keyword “Pizza”, they just want to find Pizza local to them.

A common misconception with many websites is that there should be one page that is optimized for every keyword possible.  The goal of any search engine is to provide a relevant result to a user.   A user is more likely to stay on the site if they can tell within 2 seconds that this web page is the answer to their query.

At 5th Quarter, we research keyword rankings, competition and search volume to come up with an optimal matrix of keywords and geographies, to effectively build a strong web of unique landing pages.   These landing pages are designed to immediately answer the question when someone types a search.  Google and all other search engines like to provide relevant results to their users.

Further backing such as this article published by eMarketer states that Geo-Targeted Shoppers show strong purchase intent.